People
matter
The strong underpinnings of Grand Central Terminal.
Steven Andersen
CEO
Steven Andersen is the founder of +2 Content. The central theme of his 30-year media career is one of clearly conveying complex information between sophisticated audiences.
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Prior to founding +2 in 2022, he spent a decade at the international communications firm Infinite Global, where he founded its Content Center and served as Vice President for Content and Client Strategy. There, he led PR account teams for some of the country’s largest, most specialized and most profitable law firms, and also created the firm’s media training curriculum.
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He previously spent most of a 19-year journalism career covering law and business, with a particular focus on IP, energy, litigation and the many concerns of corporate legal departments. His formative years in newspapers, arts and opinion writing lend a creative touch and approachability to complex subject matter.
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Steven has guest-lectured and taught PR in the School of Communication and the Arts at Marist College. He holds a BA in studio arts, magna cum laude, from the University of Minnesota.
Mary Lyn Koval
Copy Chief
Mary Lyn Koval helps develop and protect the brand identities of professional services providers. She recently served as copy chief on projects for clients including a global law firm, a legal software and services company, a community health care system, and a provider of events and content for executives in the legal, finance and technology industries, among others.
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With more than 35 years’ experience in marketing communications and creative services project management, Mary Lyn works on websites, blogs, webinars, sales and marketing collateral, white papers, email campaigns, custom surveys, magazines and books. In addition to her usual role as copyeditor, she often serves as a project lead, managing creative services teams and coordinating inputs across business, marketing, sales, IT and client support teams.
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Mary Lyn graduated summa cum laude with a BA in art from Hartwick College.
Lee Conell
Editorial Consultant
Lee Conell is a writer and editor who has consulted in the professional services sector for more than 15 years. Her peerless editorial skills provide a polish and clarity rarely seen in complex business content.
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A novelist and educator, Lee has received fellowships and awards from the National Endowment for the Arts, Yaddo, the Japan-US Creative Arts Foundation and the Tennessee Arts Commission.
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She is the author of a novel, The Party Upstairs (Penguin Press), and a story collection, Subcortical (Johns Hopkins). Her stories have received the Nelson Algren Award from the Chicago Tribune and have been shortlisted in Best American Short Stories and the Pushcart Prize anthology. She’s taught writing at Tufts University, Vanderbilt University, Sewanee: The University of the South and SUNY New Paltz.
Zoe Behan
Editorial Consultant
Zoe Behan has extensive experience in branding, integrated marketing, communications, corporate partnerships, public affairs and fundraising for both for-profit companies and nonprofit organizations.
She has worked for many leading media brands including Vogue, Cosmopolitan, Marie Claire, and Town & Country and was the Executive Director of Business Development for ELLE. Zoe started her career as a performer and has toured extensively throughout Europe and the United States.